Marketing in a rapidly changing business environment requires creativity and agility. Customers learn about brands and products from a variety of sources –websites, print, social media, promotions and from friends. To reach target audiences and make an impact in the sales channel, marketers have to stay on top of the trends and build campaigns that include materials for all types of sales scenarios.

Website presence, print collateral, promotional information and brands – it’s a lot to track and to distribute. And, often, most marketers are being asked to achieve greater results with fewer resources.

Marketing automation is the revolution that lets marketers do more with less. The Ethofy^® Inspired Marketing^™ solution combines all of the resources partners need into one cohesive, browsable online site. Marketing managers use the Client Administration Portal (CAP) to upload all of their marketing resources into one online catalog. Channel partners visit the Partner Experience Portal to access the catalog, browse all available marketing resources and select content for their website, sales interactions and more.

It's a solution that unifies resources - no more browsing multiple file shares to find content, requesting custom collateral via email or waiting for materials to ship. More efficient and more effective marketing - developed and powered by Ethofy.

Partner Experience: Build a branded online portal for your partners

See the Partner Experience module

Content Syndicator: Add and update digital content

See the Content Syndicator module

Collateral Customizer: Create co-branding opportunities

See the Collateral Customizer module

Partner Store: Build a catalog of promotional items

See the Partner Store module

Client Administration Portal: View and manage your portal

See the Client Administration Portal module

Lead Generation: Give your partners tools to track new leads

See the Lead Generation module