Ethofy

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Ethofy’s Inspired Marketing is a cloud-based product suite comprised of three integrated but independently deployable modules. As a secure, hosted SaaS solution there is nothing to install and no IT or other technical resources required. A client administration portal is provided for you to self-serve upload and manage your content. It also includes reports so you can track content usage and partner performance. A partner portal – which is localizable via a simple form – provides access for your partners to the content.


Content Syndicator

Microsites, banners and other online content are easily embedded by your partners by inserting just one line of script in their website HTML. Microsites can execute any functionality you create – demos, interactive comparison tables and more. You can have them appear directly inline on partner sites or be brought up in a lightbox upon click of a banner. When you change or update the content in the partner portal it automatically updates the content on every partner site where it has been syndicated.

 


Other features include:

  • Customizability - Partners can insert their own logo or information in areas you control.
  • Lead capture - Buttons or links can have optional or required lead capture forms attached. The leads go to the partners and you get the analytics you need to make business decisions.
  • Microsite configuration - Unique capability that via a simple form allows you to change graphics and text within microsites.



Collateral Customizer

Microsites, banners and other online content are easily embedded by your partners by inserting just one line of script in their website HTML. Microsites can execute any functionality you create – demos, interactive comparison tables and more. You can have them appear directly inline on partner sites or be brought up in a lightbox upon click of a banner. When you change or update the content in the partner portal it automatically updates the content on every partner site where it has been syndicated.

 



Incentives

If you have branded apparel (great for partners to wear at events) or promotional items Incentives provides an ecommerce-based store for partners. The store is flexible – payments can be any combination of no-charge, credit card, vcode or ecode. As with all the modules in the Ethofy product suite, Incentives offers customization so partners can include their logo along with yours on promotional materials.