Swag. Giveaways. Freebies. Promos. There are so many names for the promotional items that deliver brand messaging to customers in fun and memorable ways. Maybe channel partners will use a new t-shirt, interactive sales kit, flyers or in-store displays to give products an edge in their sales interactions. Using the power of marketing automation, channel marketing managers have more ways to give their partners resources for their sales efforts.

With Partner Store, part of the Ethofy^® Inspired Marketing^™ solution, channel partners have access to an online retail site filled with promotional items and sales resources. Partners can search for new items, add items to a cart and place an order in just a few clicks - just like a regular online retail site. Introduce the channel to the great promotional items available, help them build integrated sales campaigns and offer incentives to top performers. Inventory tracking reports ensure that resources do not go to waste and usage statistics show the items that partners want most to help make sales.

As channels grow larger and more geographically diverse, it makes sense to share promotional items through an easy-to-use online iste. Save distribution costs and empower partners to choose the materials that best fit their unique sales styles.

It’s a solution that uses the speed and efficiency of marketing automation – developed and powered by Ethofy.

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