The Ethofy management team collectively has decades of unparalleled experience running both channel/partner programs and channel companies. From leadership positions at Microsoft, BEA Systems, Hewlett-Packard and other top companies to founding roles at numerous startup companies, the Ethofy team brings a perspective that is grounded deeply in the real world of channel sales, marketing and management.

Dan Frumin, Founder, CEO and CTO
Dan Frumin's career spans a broad range of experience that stretches from software engineering to channel program management. Dan has held a number of positions at Microsoft in both technical and marketing roles and has founded numerous start-up companies, including ZapSpot and Adaptive Strategy.

Much of Dan’s achievement at Microsoft came in partner program management – expertise and experience he leveraged in creating the foundation for Ethofy’s products. At Microsoft, Dan managed core developer evangelism programs worldwide and was responsible for tremendous growth in these programs.

Dan grew up in Argentina and is a native Spanish speaker. He holds a Bachelor’s degree in Computer Science from Caltech.

Scott Fallon, VP of Product Management
Scott Fallon has extensive experience managing large partner programs and as a multi-state vertical software reseller. Scott began his career in technology more than 20 years ago at Hewlett-Packard and has held high-level positions at BEA Systems and Microsoft.

During his career, Scott has struck major partner deals with companies such as Component Source and Yahoo. He launched a key breadth ISV partner program, Start-up and Venture Capital programs at Microsoft and led the effort for industry support during the company’s landmark anti-trust trial. Scott has created and built brands, marketing portals and partner support programs across a number of industry segments.

Scott holds a Bachelor’s degree in Chemistry from University of California, San Diego and an MBA from Carnegie Mellon University.

Rob Savette, VP of Sales and Marketing
Robert (Rob) Savette has more than twenty years management experience in both mature and early stage companies. Having spent ten years on Wall Street, Rob brings a mix of financial expertise, as well as senior management, marketing and sales experience to Ethofy.

With a track record in the enterprise solutions marketplace and extensive experience in strategic business development, Rob has worked with a broad range of companies and has developed a talent and reputation for leading organizations to increased revenue and higher business valuations.

Prior to working with Ethofy, Rob held senior management positions with ISR, 1NService and Sequel Technology.

Jeff Simon, VP of Product Development
Jeff Simon has over fifteen years of development and program management experience to Ethofy. As a former developer and program manager at Microsoft, Jeff worked on several products and interfaces in the Zune, casual games, Xbox 360, interactive television and research divisions. Jeff was also the VP of Product Development at ZapSpot.

Jeff’s breadth of experience provides him with a holistic view of the product development life cycle – from planning and design through development and implementation. This unique perspective informs every aspect of product development at Ethofy and ensures that his team builds effective and complete software solutions.

Jeff holds a BS in Computer Science with a minor in Digital Electronics from University of California, Santa Barbara.