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Ethofy was founded in 2003 to help companies achieve superior channel marketing results. In the evolving B2B marketplace the buyer now increasingly seeks out third party sources of information. Vendors who rely solely on their own sites to get their message out are in a distinctly non-competitive position.

So much effort goes into channel marketing materials and activities but so little of it is effectively utilized in the partner channel. Ethofy’s SaaS product solution helps all that effort lead to real results in the channel. Manufacturers gain the power to get their branded materials inserted into the sales cycle at the right places. It does this by empowering the partner to customize those materials and go to market in an integrated way with the manufacturer.

It all works because for both the manufacturer and partner they each gain capabilities never before even available…and yet Ethofy not only delivers that value but makes it easy, fast and economical.


Management Team

  Dan Frumin, Founder, CEO and CTO

Dan Frumin's career spans a range of experience that stretches from software engineering to partner program management. Dan held a number of positions at Microsoft in both technical and marketing roles and has founded start-up companies including ZapSpot and Adaptive Strategy.

Much of Dan’s work at Microsoft came in partner program management – experience he leveraged creating the foundation for Ethofy’s products. At Microsoft, Dan managed core developer evangelism programs worldwide and was responsible for strong growth in these programs.

Dan grew up in Argentina and is a native Spanish speaker. He holds a Bachelor’s degree in Computer Science from Caltech.


  Rob Savette, VP of Sales and Marketing

Robert (Rob) Savette has more than twenty years management experience in both mature and early stage companies. Having spent ten years on Wall Street, Rob brings a mix of financial expertise, as well as senior management, marketing and sales experience to Ethofy.

With a track record in the enterprise solutions marketplace and extensive experience in strategic business development, Rob has worked with a broad range of companies and has developed a reputation for leading organizations to increased sales and financial results.

Prior to working with Ethofy, Rob held senior management positions with ISR, 1NService and Sequel Technology.


Ethofy is always interested in talking with professionals who have a passion for channel marketing. Email us at