Buyers now look to third parties for pre-sale information. The most influential content comes from buyers’ personal contacts. Almost half of buyers get content through social media.

In this new world you must get your content out through your channel partners. But how? Some estimates find only 10% of channel marketing materials are ever used.

Ethofy cloud-based solutions help solve that problem by getting to the root of the issue. Usage rates soar when your partners can include their own branding and contact information on your materials.